Silicon Valley doesn’t know what to do with people like us. They call us graphic designers, visual designers, marketing designers—as if we are stylists who trim the windows and top the cakes.
No. We are makers, pixel poets, paper-molesting war mongers, stitching the standards of international revolutions. We play in a universe where everyone is a genius, everyone is a hacker, everyone has the tools to take dominion over their own fate. We prime the masses for the better world ahead.
The ink, shapes, type, color and copy—it’s all a vessel for crackling ideas and so are we. We are not deceivers. We are not charlatans who sell cardboard cutouts. Our gift is dangerous if abused and so we are serious in our work. We help Peter Parkers ache to become superheroes. And let me tell you, we all have a Peter Parker growling within us.
So, sound the bugles. Build the ramparts of a product and start the whispers, the low hum of a beautiful cause. We will paint it on the walls. We will tell the story. And with a strong story, a narrative to perk their senses, they will start to believe. You will start to believe. We can all occupy the same town square, the same inch of grass. It might be for an instant, but it will change us all. They, with excitement on your app’s load screen and you, benevolent and economical with a blueprint in your hand.
Call us communication designers. Call us to the fight with you.